At an event in San Jose, California :
Facebook #fb introduced its design & thought for augmented reality glasses – in which users will be able to zoom in a visual display on top of what they are seeing in front of them.
Up an event in Seattle :
Amazon announced its new benchmark ECHO FRAMES – lightweight glasses with the Alexa Voice Assistant embedded in it. Amazon is testing a product called Echo Frames integrating Alexa within a set of glasses. There is no display and camera.
This dueling event hosted by the two tech giants in their sector showcased how the face is going to become the next tech battleground after tablets, smartphones & other wearable devices like smart-watch. Every other giant like Microsoft, Apple and Google have their own sort of approach to Augmented Virtual Reality (AVR).
But, the race for the face is going to be critical to Amazon & Facebook because :
- They don’t have well-established computing gateways.
- They have to develop & establish their computing operating systems.
Apple & Google have their dominant iOS and Android, updating day-by-day. Microsoft have won the PC era with Windows and now has a tablet business.
“I’ve been saying for a while that augmented and virtual reality is going to be the next major computing platform”
– Mark Zuckerberg, CEO Facebook said at the Oculus Connect 6 conference.
“You know, there’s only so much you can do with apps without also shaping and improving the underlying platform”
– Mark Zuckerberg said.
Earlier this week, Facebook also announced the purchase of CTRL Labs for $500 million and $1 billion. It is a start-up which claims:
- To be able to read electrical signals from spinal cord.
- Translate these signals into a language which computer can understand.
- This technology could potentially control computer glasses without a touchscreen, keyboard or mouse. (unlike smartglasses from companies like Google and Snap which prominently feature a camera)
According to a CNBC reported earlier this month, Facebook has partnered with Ray-Ban parent and eyewear giant Luxoticca to develop AR glasses.
The biggest issue of all the top tech giants and internet platforms is the privacy of the user’s data. Amazon said in the event, “Echo Frames are designed to protect your privacy”.